// Product.

// Work 02

Project Challenges

  • Difficulty in recruitment efforts.

  • Limited data due to small sample size.

  • Rushed usability testing due to short timeframe.

Project Challenges

  • Difficulty in recruitment efforts.

  • Limited data due to small sample size.

  • Rushed usability testing due to short timeframe.

Project Challenges

  • Difficulty in recruitment efforts.

  • Limited data due to small sample size.

  • Rushed usability testing due to short timeframe.

Project Focus

  • Online food ordering transparency.

  • Identify users' affordable/healthy food preferences.

  • Promote healthy eating to our audience.

Project Focus

  • Online food ordering transparency.

  • Identify users' affordable/healthy food preferences.

  • Promote healthy eating to our audience.

Project Focus

  • Online food ordering transparency.

  • Identify users' affordable/healthy food preferences.

  • Promote healthy eating to our audience.

How-Might-We

  • Make food ordering systems more transparent for users

  • Make healthy food affordable for users?

  • Encourage healthy eating behaviour with this application

  • Make this system inclusive to users with dietary restrictions?

How-Might-We

  • Make food ordering systems more transparent for users

  • Make healthy food affordable for users?

  • Encourage healthy eating behaviour with this application

  • Make this system inclusive to users with dietary restrictions?

How-Might-We

  • Make food ordering systems more transparent for users

  • Make healthy food affordable for users?

  • Encourage healthy eating behaviour with this application

  • Make this system inclusive to users with dietary restrictions?

Client

Personal Project
(with group in some phases)

Client

Personal Project
(with group in some phases)

Client

Personal Project
(with group in some phases)

Timeframe

11.5 Months

Timeframe

11.5 Months

Timeframe

11.5 Months

Tools

Adobe Illustrator, Pen & Paper, Qualtrics, Apple Numbers, ProtoPie + Figma

Tools

Adobe Illustrator, Pen & Paper, Qualtrics, Apple Numbers, ProtoPie + Figma

Tools

Adobe Illustrator, Pen & Paper, Qualtrics, Apple Numbers, ProtoPie + Figma

Skillset

(With Group) Research, Prototyping, Evaluation, & Flow Model

(Personal) Secondary Research, IA, Brand Identity, UI Design & Prototyping

Skillset

(With Group) Research, Prototyping, Evaluation, & Flow Model

(Personal) Secondary Research, IA, Brand Identity, UI Design & Prototyping

Skillset

(With Group) Research, Prototyping, Evaluation, & Flow Model

(Personal) Secondary Research, IA, Brand Identity, UI Design & Prototyping

Research shows that lack of nutritious food, tends to impact students’ overall academic performance. The goal became to design an app that connects students with restaurants and stores. These places usually have food surplus that could be sold at a cheaper price to students. Goal is to promote sustainability while reducing food waste.

Research shows that lack of nutritious food, tends to impact students’ overall academic performance. The goal became to design an app that connects students with restaurants and stores. These places usually have food surplus that could be sold at a cheaper price to students. Goal is to promote sustainability while reducing food waste.

Research shows that lack of nutritious food, tends to impact students’ overall academic performance. The goal became to design an app that connects students with restaurants and stores. These places usually have food surplus that could be sold at a cheaper price to students. Goal is to promote sustainability while reducing food waste.

July 2023

July 2023

July 2023

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Introduction

Introduction

Introduction

Whatt's Cookin’® is an app that uses current technology and inspiration from other food-delivery services. We discovered that when students lack access to essential resources, particularly food, their academic performance suffers, therefore, our goal is to connect students with restaurants and stores that have food surplus that would otherwise go to waste. In order to help them eat nutritious meals at a low cost, our overarching focus is to make an app that implements ethical design and provides a convenient platform for both students and restaurant owners.


This is a brief presentation of the case study and a complete version is available upon request.

Whatt's Cookin’® is an app that uses current technology and inspiration from other food-delivery services. We discovered that when students lack access to essential resources, particularly food, their academic performance suffers, therefore, our goal is to connect students with restaurants and stores that have food surplus that would otherwise go to waste. In order to help them eat nutritious meals at a low cost, our overarching focus is to make an app that implements ethical design and provides a convenient platform for both students and restaurant owners.


This is a brief presentation of the case study and a complete version is available upon request.

Request Complete Study

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Request Complete Study

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In Chicago alone, we throw away 2 million pounds of food daily!

In Chicago alone, we throw away 2 million pounds of food daily!

In Chicago alone, we throw away 2 million pounds of food daily!

-Food Waste Reduction Alliance

-Food Waste Reduction Alliance

Research Methods

Research Methods

Research Methods

Quantitative and qualitative analysis were both used to gather data about the target audience and discover opportunity zones. Literary studies provided additional insight into the area of research.

Quantitative and qualitative analysis were both used to gather data about the target audience and discover opportunity zones. Literary studies provided additional insight into the area of research.

Quantitative and qualitative analysis were both used to gather data about the target audience and discover opportunity zones. Literary studies provided additional insight into the area of research.

Quantitative Analysis

Quantitative Analysis

Quantitative Analysis

Surveyed over 50 people aged 18-24 to rank their reasons for cooking at home, and the most common responses were cost, health, and convenience. Overall, the survey results showed that pricing, dietary preferences, and health importance were the most important factors for participants when ordering food.

Surveyed over 50 people aged 18-24 to rank their reasons for cooking at home, and the most common responses were cost, health, and convenience. Overall, the survey results showed that pricing, dietary preferences, and health importance were the most important factors for participants when ordering food.

Surveyed over 50 people aged 18-24 to rank their reasons for cooking at home, and the most common responses were cost, health, and convenience. Overall, the survey results showed that pricing, dietary preferences, and health importance were the most important factors for participants when ordering food.

Qualitative Analysis

Qualitative Analysis

Qualitative Analysis

Focus groups and interviews were conducted to understand different online food ordering habits. Focus groups revealed that price and taste were the primary factors affecting participants' ordering habits. Interviews revealed the difficulty in finding food applications that cater to people with dietary restrictions.

Focus groups and interviews were conducted to understand different online food ordering habits. Focus groups revealed that price and taste were the primary factors affecting participants' ordering habits. Interviews revealed the difficulty in finding food applications that cater to people with dietary restrictions.

Focus groups and interviews were conducted to understand different online food ordering habits. Focus groups revealed that price and taste were the primary factors affecting participants' ordering habits. Interviews revealed the difficulty in finding food applications that cater to people with dietary restrictions.

Literary Study

Literary Study

Literary Study

Researched and read peer-reviewed articles and journals that discuss eating habits within the college student communities. Goal being reducing food waste, it was necessary to understand student’s preference to nutrition vs cost and what is their state of mind as they made those decisions.

Researched and read peer-reviewed articles and journals that discuss eating habits within the college student communities. Goal being reducing food waste, it was necessary to understand student’s preference to nutrition vs cost and what is their state of mind as they made those decisions.

Researched and read peer-reviewed articles and journals that discuss eating habits within the college student communities. Goal being reducing food waste, it was necessary to understand student’s preference to nutrition vs cost and what is their state of mind as they made those decisions.

Persona (s)

Persona (s)

Persona (s)

Based of research and inspiration for user stories, scenarios and final product. Three personas were created namely; Oscar, Taylor and Sijo. This teaser will only present Taylor as the primary persona.

Based of research and inspiration for user stories, scenarios and final product. Three personas were created namely; Oscar, Taylor and Sijo. This teaser will only present Taylor as the primary persona.

Based of research and inspiration for user stories, scenarios and final product. Three personas were created namely; Oscar, Taylor and Sijo. This teaser will only present Taylor as the primary persona.

Taylor

Taylor

Taylor

Age 20

BA Student

U.S.A

Dairy-free

Taylor is a full-time student studying Communication at DePaul University. She lives near campus, so she cooks at home quite often. She is moderately healthy, exercising a few times a week so she often balances her diet between healthy and comfort food.


She is quite involved on campus and has joined various clubs to meet new people and keep herself engaged. Taylor loves to eat out, but the prices are often a worry as she has no part-time job. When she uses delivery apps, she frequently feels cheated because of high fees that are later added, putting each meal slightly out of her budget.


She is passionately concerned about environmental issues and the unnecessary waste humans produce and tries to live as eco-friendly as possible. This can be tough on hectic weekdays, and she often feels as if she is going against her own ideals when she buys prepared food. But she still wants to consume and buy nutritious foods without having to break the bank or the environment.

Taylor is a full-time student studying Communication at DePaul University. She lives near campus, so she cooks at home quite often. She is moderately healthy, exercising a few times a week so she often balances her diet between healthy and comfort food.


She is quite involved on campus and has joined various clubs to meet new people and keep herself engaged. Taylor loves to eat out, but the prices are often a worry as she has no part-time job. When she uses delivery apps, she frequently feels cheated because of high fees that are later added, putting each meal slightly out of her budget.


She is passionately concerned about environmental issues and the unnecessary waste humans produce and tries to live as eco-friendly as possible. This can be tough on hectic weekdays, and she often feels as if she is going against her own ideals when she buys prepared food. But she still wants to consume and buy nutritious foods without having to break the bank or the environment.

Taylor is a full-time student studying Communication at DePaul University. She lives near campus, so she cooks at home quite often. She is moderately healthy, exercising a few times a week so she often balances her diet between healthy and comfort food.


She is quite involved on campus and has joined various clubs to meet new people and keep herself engaged. Taylor loves to eat out, but the prices are often a worry as she has no part-time job. When she uses delivery apps, she frequently feels cheated because of high fees that are later added, putting each meal slightly out of her budget.


She is passionately concerned about environmental issues and the unnecessary waste humans produce and tries to live as eco-friendly as possible. This can be tough on hectic weekdays, and she often feels as if she is going against her own ideals when she buys prepared food. But she still wants to consume and buy nutritious foods without having to break the bank or the environment.

Motivation

Motivation

  • Free up some time for more social life.

  • Staying within her budget.

  • Eat healthy and eco-friendly.

  • Free up some time for more social life.

  • Staying within her budget.

  • Eat healthy and eco-friendly.

  • Free up some time for more social life.

  • Staying within her budget.

  • Eat healthy and eco-friendly.

Pain Points

Pain Points

  • In an effort to socialize more, she would like to eat out more but can’t because of pricing.

  • Higher pricing of healthier options.

  • In an effort to socialize more, she would like to eat out more but can’t because of pricing.

  • Higher pricing of healthier options.

  • In an effort to socialize more, she would like to eat out more but can’t because of pricing.

  • Higher pricing of healthier options.

I take pride in knowing my ethical life choices are adding to the collective wellbeing of society.

Scenarios

Scenarios

Scenarios

We created user stories based on personas and data from surveys, focus groups, and interviews. User stories help developers and designers understand the needs of users. They are written in the format "As a [role], I want [function], so that [utility]." to helps us identify features that are essential for users to use in the app. User stories also help us prioritise time and activities during the development process. This teaser will only feature the emotional perspective scenario with Taylor.

We created user stories based on personas and data from surveys, focus groups, and interviews. User stories help developers and designers understand the needs of users. They are written in the format "As a [role], I want [function], so that [utility]." to helps us identify features that are essential for users to use in the app. User stories also help us prioritise time and activities during the development process. This teaser will only feature the emotional perspective scenario with Taylor.

We created user stories based on personas and data from surveys, focus groups, and interviews. User stories help developers and designers understand the needs of users. They are written in the format "As a [role], I want [function], so that [utility]." to helps us identify features that are essential for users to use in the app. User stories also help us prioritise time and activities during the development process. This teaser will only feature the emotional perspective scenario with Taylor.

That was a fun night, but I have to leave now. I need to cook some food and get to bed early!

That was a fun night, but I have to leave now. I need to cook some food and get to bed early!

After a long day of classes...

After a long day of classes...

Taylor and her friends get together to hang out and relax. They haven’t seen each other in a while, so they plan to hang out all night. Brianna has a class early the next morning, so she unfortunately she won’t be able to stay too long.

Taylor and her friends get together to hang out and relax. They haven’t seen each other in a while, so they plan to hang out all night. Brianna has a class early the next morning, so she unfortunately she won’t be able to stay too long.

Why don't we place an order for today? That will save you time and may allow us to spend more time together!

Why don't we place an order for today? That will save you time and may allow us to spend more time together!

Wait!..Let’s order some food

Wait!..Let’s order some food

Taylor’s friends really want her to stay but she knows that she must get home at an reasonable time in order to wake up on time. In an effort to save time, her friends recommend that they order food from a popular food delivery app.

Taylor’s friends really want her to stay but she knows that she must get home at an reasonable time in order to wake up on time. In an effort to save time, her friends recommend that they order food from a popular food delivery app.

Sounds like a plan!

Sounds like a plan!

Taylor decides to order from a food delivery app although she is hesitant because she doesn’t want to risk wasting her money on a meal that isn’t satisfying knowing she could have just went home to cook.

Taylor decides to order from a food delivery app although she is hesitant because she doesn’t want to risk wasting her money on a meal that isn’t satisfying knowing she could have just went home to cook.

Where are the pictures?

Where are the pictures?

She quickly gets frustrated because none of the restaurants on the platform have pictures of their options, leaving her to guess.

She quickly gets frustrated because none of the restaurants on the platform have pictures of their options, leaving her to guess.

Seems so to have found a less risky option...

Seems so to have found a less risky option...

After going through the food choices, she decides on pizza because its comforting and typically difficult to mess up.

After going through the food choices, she decides on pizza because its comforting and typically difficult to mess up.

Click! (Chicken), adding some toppings and... here we go!

Click! (Chicken), adding some toppings and... here we go!

Let’s do some customisation...

Let’s do some customisation...

Taylor moves on to making her specialized selections on the app such as meat and veggie choices.

Taylor moves on to making her specialized selections on the app such as meat and veggie choices.

That's a little pricey...

That's a little pricey...

Once she’s finished ordering, she reaches the cart page and realizes her total is close to $10 more than what she anticipated. Although she knows it’s out of her budget, she orders anyhow because she’s already committed to an evening with her friends and feels she deserves the night off.

Once she’s finished ordering, she reaches the cart page and realizes her total is close to $10 more than what she anticipated. Although she knows it’s out of her budget, she orders anyhow because she’s already committed to an evening with her friends and feels she deserves the night off.

Next time, I must stick within my budget...

Next time, I must stick within my budget...

Taylor decides that moving forward she will stick within her budget because it will also motivate her to cook healthier meals and life a more intentional lifestyle that is free of waste.

Taylor decides that moving forward she will stick within her budget because it will also motivate her to cook healthier meals and life a more intentional lifestyle that is free of waste.

Task + Flow Models

Task + Flow Models

Task + Flow Models

These models are designed as graphical illustrations that display an elevated view of how information and artefacts flow through a system whilst being used. They can clearly pinpoint how the flow potentially changes due to users’ interaction and communication in completing a task.

These models are designed as graphical illustrations that display an elevated view of how information and artefacts flow through a system whilst being used. They can clearly pinpoint how the flow potentially changes due to users’ interaction and communication in completing a task.

These models are designed as graphical illustrations that display an elevated view of how information and artefacts flow through a system whilst being used. They can clearly pinpoint how the flow potentially changes due to users’ interaction and communication in completing a task.

Task Model

Task Model

Task Model

Graduate students placing an order, to have lunch with friends at home.

Graduate students placing an order, to have lunch with friends at home.

Graduate students placing an order, to have lunch with friends at home.

1.Launch App

1.Launch App

2.Browse Restaurants

2.1 Selects Indian cuisine

2.2 Sorts results by cost

2.3 Searches restaurants fitting dietary requirements.

2.4 Notices the referral offer banner while browsing.

2.5 Refers a friend to claim the referral bonus.

2.Browse Restaurants

2.1 Selects Indian cuisine

2.2 Sorts results by cost

2.3 Searches restaurants fitting dietary requirements.

2.4 Notices the referral offer banner while browsing.

2.5 Refers a friend to claim the referral bonus.

3.Food Selection

3.1 Reads item description

3.2 Checks photos

3.3 He is unable to find any reviews or photos

3.4 Exits the app

3.5 Opens google to search about restaurant reviews and food photos

3.6 Returns to the app

3.7 Makes selection

3.Food Selection

3.1 Reads item description

3.2 Checks photos

3.3 He is unable to find any reviews or photos

3.4 Exits the app

3.5 Opens google to search about restaurant reviews and food photos

3.6 Returns to the app

3.7 Makes selection

4.Food Bag

4.1 Total order exceeds budget. (Tax, delivery, Other fees)

4.2 Exits the app

4.3 Opens another website to look for additional offers

4.4 Returns to the app

4.5 Applies the offer

4.2 Exits the app

4.Food Bag

4.1 Total order exceeds budget. (Tax, delivery, Other fees)

4.2 Exits the app

4.3 Opens another website to look for additional offers

4.4 Returns to the app

4.5 Applies the offer

4.2 Exits the app

5.Checkout + Payment

5.1 Opens Google Maps to see if the restaurant is close by.

5.2 Returns to the app

5.3 To save money on taxes, delivery fees, and tips, user switches from delivery to take-out.

5.4 Completes purchase by making payment

5.Checkout + Payment

5.1 Opens Google Maps to see if the restaurant is close by.

5.2 Returns to the app

5.3 To save money on taxes, delivery fees, and tips, user switches from delivery to take-out.

5.4 Completes purchase by making payment

6.Food Pickup

6.1 Waits in line and picks up the order.

6.Food Pickup

6.1 Waits in line and picks up the order.

Flow Model

Flow Model

Flow Model

Students

Students

whatt’s cookn’

Food App

whatt’s cookn’

Food App

Financial Entity

Financial Entity

Request food Info

Request food Info

Request Info

Request Info

Upload Info

Upload Info

Request food availability

Request food availability

Provides information on available food

Provides information on available food

Provides update for food pick up

Provides update for food pick up

Place order

Place order

Send prepared order

Send prepared order

Order placement and confirmation

Order placement and confirmation

Send Payment

Send Payment

Requests payment confirmation and processing

Requests payment confirmation and processing

Process payment and confirmation

Process payment and confirmation

Send validated payment

Send validated payment

Food info

Food info

Send notification that order is ready for pick-up

Send notification that order is ready for pick-up

Go to pick-up location

Go to pick-up location

Send notification that food is read for pick up

Send notification that food is read for pick up

Order placement and confirmation

Order placement and confirmation

Return Info

Return Info

Restaurants

Restaurants

Staff

Staff

Kitchen

Kitchen

whatt’s cookin’ Database

whatt’s cookin’ Database

Students

whatt’s cookn’

Food App

Financial Entity

Request food Info

Request Info

Upload Info

Request food availability

Provides information on available food

Provides update for food pick up

Place order

Send prepared order

Order placement and confirmation

Send Payment

Requests payment confirmation and processing

Process payment and confirmation

Send validated payment

Food info

Send notification that order is ready for pick-up

Go to pick-up location

Send notification that food is read for pick up

Order placement and confirmation

Return Info

Restaurants

Staff

Kitchen

whatt’s cookin’ Database

Wireframes

Wireframes

Wireframes

The design phase started of with sketches to get all ideas on paper. Low-fidelity prototypes were also created to act as blueprints for the skeletal framework of the app. Mid-fidelity prototypes came next to determine placement of interface elements and the navigational systems to consider in the high fidelity prototype.

The design phase started of with sketches to get all ideas on paper. Low-fidelity prototypes were also created to act as blueprints for the skeletal framework of the app. Mid-fidelity prototypes came next to determine placement of interface elements and the navigational systems to consider in the high fidelity prototype.

The design phase started of with sketches to get all ideas on paper. Low-fidelity prototypes were also created to act as blueprints for the skeletal framework of the app. Mid-fidelity prototypes came next to determine placement of interface elements and the navigational systems to consider in the high fidelity prototype.

Sketches

Sketches

Sketches

Low Fidelity Samples

Low Fidelity Samples

Low Fidelity Samples

Mid-Fidelity Samples

Mid-Fidelity Samples

Mid-Fidelity Samples

High-Fidelity Samples

High-Fidelity Samples

High-Fidelity Samples

Takeaways

Takeaways

Takeaways

When working with a team for 4.5 months, we all learnt about the importance of teamwork, research, testing and application of the d.school model (empathise, define, ideate, prototype and test) in our work.

After the project completion, 7 months were dedicated to secondary research, revision of the information architecture, creation of a brand identity, user interface re-design and prototyping with different tools i.e Protopie. The future of this project will include more user testing and consideration for business value.

When working with a team for 4.5 months, we all learnt about the importance of teamwork, research, testing and application of the d.school model (empathise, define, ideate, prototype and test) in our work.

After the project completion, 7 months were dedicated to secondary research, revision of the information architecture, creation of a brand identity, user interface re-design and prototyping with different tools i.e Protopie. The future of this project will include more user testing and consideration for business value.

When working with a team for 4.5 months, we all learnt about the importance of teamwork, research, testing and application of the d.school model (empathise, define, ideate, prototype and test) in our work.

After the project completion, 7 months were dedicated to secondary research, revision of the information architecture, creation of a brand identity, user interface re-design and prototyping with different tools i.e Protopie. The future of this project will include more user testing and consideration for business value.

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Duxedraft Studios uses a user-centric design approach to create effective, efficient, and enjoyable products and services.

Duxedraft Studios uses a user-centric design approach to create effective, efficient, and enjoyable products and services.

© 2024 Duxedraft Studios. All rights reserved.

© 2024 Duxedraft Studios. All rights reserved.