/ welcome to: /

/ welcome to: /

/ welcome to: /

A creative / research / design exploration by Arman. D.

A creative / research / design exploration by Arman. D.

A creative / research / design exploration by Arman. D.

Scroll

Scroll

Thinking beyond design.

Thinking beyond design.

Thinking beyond design.

At Duxedraft Studios, I don't just design. I use my skills in user/design research, product design and experience strategy to help other solopreneurs, tech startups and early-stage businesses connect with their audience.

At Duxedraft Studios, I don't just design. I use my skills in user/design research, product design and experience strategy to help other solopreneurs, tech startups and early-stage businesses connect with their audience.

At Duxedraft Studios, I don't just design. I use my skills in user/design research, product design and experience strategy to help other solopreneurs, tech startups and early-stage businesses connect with their audience.

  • //

    //

    //

    //

    //

    //

    //

    //

    //

    //

    //

    //

    //

  • //

    //

    //

    //

    //

    //

    //

    //

    //

    //

    //

    //

    //

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

“Starting an entrepreneurial journey can be difficult and I want help. Why? Because I have been in your shoes before. I believe in your vision and I want to see you succeed.”

“Starting an entrepreneurial journey can be difficult and I want help. Why? Because I have been in your shoes before. I believe in your vision and I want to see you succeed.”

“Starting an entrepreneurial journey can be difficult and I want help. Why? Because I have been in your shoes before. I believe in your vision and I want to see you succeed.”

- Arman. D | Founder @ Duxedraft

- Arman. D | Founder @ Duxedraft

What I Do

What I Do

What I Do

Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.

Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.

Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.

User + Design Research

User + Design Research

User + Design Research

While traditional research focuses on initial reactions, we go beyond. We study the long-term impact of products on user behaviour and well-being through longitudinal studies.

While traditional research focuses on initial reactions, we go beyond. We study the long-term impact of products on user behaviour and well-being through longitudinal studies.

While traditional research focuses on initial reactions, we go beyond. We study the long-term impact of products on user behaviour and well-being through longitudinal studies.

Digital Product Design

Digital Product Design

Digital Product Design

I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.

I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.

I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.

User Experience Strategy

User Experience Strategy

User Experience Strategy

I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.

I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.

I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.

Featured Projects

Featured Projects

Featured Projects

A selection of my most recent projects— a combination of personal and non-NDA client projects to represent my skillset.

A selection of my most recent projects— a combination of personal and non-NDA client projects to represent my skillset.

A selection of my most recent projects— a combination of personal and non-NDA client projects to represent my skillset.

Examining Factors that Influence Focus and Concentration Amongst University Students

Qualitative Research • Quantitative Research • Design Thinking (Behavioural)

Examining Factors that Influence Focus and Concentration Amongst University Students

Qualitative Research • Quantitative Research • Design Thinking (Behavioural)

Examining Factors that Influence Focus and Concentration Amongst University Students

Qualitative Research • Quantitative Research • Design Thinking (Behavioural)

A UX Strategy for Outreach + an Endowment Campaign

Project Management • UX Strategy • User Research

A UX Strategy for Outreach + an Endowment Campaign

Project Management • UX Strategy • User Research

A UX Strategy for Outreach + an Endowment Campaign

Project Management • UX Strategy • User Research

Connecting Students to Affordable Surplus Food for Improved Academic Performance and Well-being

Information Architecture • Mental Model Design • Prototyping

Connecting Students to Affordable Surplus Food for Improved Academic Performance and Well-being

Information Architecture • Mental Model Design • Prototyping

Connecting Students to Affordable Surplus Food for Improved Academic Performance and Well-being

Information Architecture • Mental Model Design • Prototyping

Navigating ZARA by Uncovering User Obstacles Through Usability Testing

System Evaluation Methods • Usability Testing • Research Planning

Navigating ZARA by Uncovering User Obstacles Through Usability Testing

System Evaluation Methods • Usability Testing • Research Planning

Navigating ZARA by Uncovering User Obstacles Through Usability Testing

System Evaluation Methods • Usability Testing • Research Planning

Join My Jamming Sessions

Join My Jamming Sessions

Join My Jamming Sessions