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/ welcome to: /
/ welcome to: /
A creative / research / design exploration by Aman. D.
A creative / research / design exploration by Aman. D.
A creative / research / design exploration by Aman. D.
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Thinking beyond design.
Thinking beyond design.
Thinking beyond design.
At the Duxedraft®Studio, I don't just design. I use my skills in user/design research, product design and experience strategy to help other solopreneurs, tech startups and early-stage businesses connect with their audience.
At the Duxedraft®Studio, I don't just design. I use my skills in user/design research, product design and experience strategy to help other solopreneurs, tech startups and early-stage businesses connect with their audience.
At the Duxedraft®Studio, I don't just design. I use my skills in user/design research, product design and experience strategy to help other solopreneurs, tech startups and early-stage businesses connect with their audience.
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“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”
- Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo
“The brand overall has this warm inviting feeling to it now and it feels like a corporation. It was a pleasure working with this whole team!”
- John Beltzer | president + Founder, @ The Songs of Love Foundation
“Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”
- Kathryn Ibata-Arens | Award Winning Author
“You did an amazing job on this and we appreciate all your hard work on our Economic Profile”
- Austin Metoyer | President & CEO, @ DLBA
“Starting an entrepreneurial journey can be difficult and I want help. Why? Because I have been in your shoes before. I also believe in your vision and I want to see you succeed.”
“Starting an entrepreneurial journey can be difficult and I want help. Why? Because I have been in your shoes before. I also believe in your vision and I want to see you succeed.”
“Starting an entrepreneurial journey can be difficult and I want help. Why? Because I have been in your shoes before. I also believe in your vision and I want to see you succeed.”
- Arman. D | Founder @ Duxedraft
- Arman. D | Founder @ Duxedraft
What I Do
What I Do
What I Do
Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.
Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.
Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.
User + Design Research
User + Design Research
User + Design Research
While traditional research focuses on initial reactions, we go beyond. We study the long-term impact of products on user behaviour and well-being through longitudinal studies.
While traditional research focuses on initial reactions, we go beyond. We study the long-term impact of products on user behaviour and well-being through longitudinal studies.
While traditional research focuses on initial reactions, we go beyond. We study the long-term impact of products on user behaviour and well-being through longitudinal studies.
Digital Product Design
Digital Product Design
Digital Product Design
I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.
I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.
I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.
User Experience Strategy
User Experience Strategy
User Experience Strategy
I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.
I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.
I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.
Featured Projects
Featured Projects
Featured Projects
A selection of my most recent projects— a combination of personal and non-NDA client projects to represent my skillset.
A selection of my most recent projects— a combination of personal and non-NDA client projects to represent my skillset.
A selection of my most recent projects— a combination of personal and non-NDA client projects to represent my skillset.
Examining Factors that Influence Focus and Concentration Amongst University Students
Qualitative Research • Quantitative Research • Design Thinking (Behavioural)
Examining Factors that Influence Focus and Concentration Amongst University Students
Qualitative Research • Quantitative Research • Design Thinking (Behavioural)
Examining Factors that Influence Focus and Concentration Amongst University Students
Qualitative Research • Quantitative Research • Design Thinking (Behavioural)
A UX Strategy for Outreach + an Endowment Campaign
Project Management • UX Strategy • User Research
A UX Strategy for Outreach + an Endowment Campaign
Project Management • UX Strategy • User Research
A UX Strategy for Outreach + an Endowment Campaign
Project Management • UX Strategy • User Research
Connecting Students to Affordable Surplus Food for Improved Academic Performance and Well-being
Information Architecture • Mental Model Design • Prototyping
Connecting Students to Affordable Surplus Food for Improved Academic Performance and Well-being
Information Architecture • Mental Model Design • Prototyping
Connecting Students to Affordable Surplus Food for Improved Academic Performance and Well-being
Information Architecture • Mental Model Design • Prototyping
Navigating ZARA by Uncovering User Obstacles Through Usability Testing
System Evaluation Methods • Usability Testing • Research Planning
Navigating ZARA by Uncovering User Obstacles Through Usability Testing
System Evaluation Methods • Usability Testing • Research Planning
Navigating ZARA by Uncovering User Obstacles Through Usability Testing
System Evaluation Methods • Usability Testing • Research Planning
Join My Jamming Sessions
Join My Jamming Sessions
Join My Jamming Sessions
