[Redacted] Higher Ed.

March 2024

Examining Factors that Influence Focus and Concentration Amongst University Students

My roles/contributions:
  1. Qualitative Research

  2. Quantitative Research

  3. Design Thinking (Behavioural)

  4. Project Management

  5. Affinity Diagramming

  6. Prototyping

This research investigates how factors like diet, mental wellbeing, sleep patterns, technology use, and exercise affect university students' focus and concentration. The project aims to understand these influences and provide recommendations to help students succeed in their academic and professional endeavours.

Google Sheets | Pen + Paper | Google Forms | Atlas.ti | Fig Jam | Figma | Otter.Ai

[Redacted] Higher Ed.

March 2024

Examining Factors that Influence Focus and Concentration Amongst University Students

My roles/contributions:
  1. Qualitative Research

  2. Quantitative Research

  3. Design Thinking (Behavioural)

  4. Project Management

  5. Affinity Diagramming

  6. Prototyping

This research investigates how factors like diet, mental wellbeing, sleep patterns, technology use, and exercise affect university students' focus and concentration. The project aims to understand these influences and provide recommendations to help students succeed in their academic and professional endeavours.

Google Sheets | Pen + Paper | Google Forms | Atlas.ti | Fig Jam | Figma | Otter.Ai

[Redacted] Higher Ed.

March 2024

Examining Factors that Influence Focus and Concentration Amongst University Students

My roles/contributions:
  1. Qualitative Research

  2. Quantitative Research

  3. Design Thinking (Behavioural)

  4. Project Management

  5. Affinity Diagramming

  6. Prototyping

This research investigates how factors like diet, mental wellbeing, sleep patterns, technology use, and exercise affect university students' focus and concentration. The project aims to understand these influences and provide recommendations to help students succeed in their academic and professional endeavours.

Google Sheets | Pen + Paper | Google Forms | Atlas.ti | Fig Jam | Figma | Otter.Ai

Observing university students and the investigative journey towards discovery.

Challenges

• Time constraints limited concept testing.

• Difficulty in recruitment efforts for suitable candidates.

• Limited data due to small sample size.

Focus

• Understand factors attributed to poor focus and concentration.

• Help prepare students for their career paths.

• Address different distractions and management methods.

How-Might-We

...help users isolate from distractors?

...encourage users to schedule break intervals?

...incentivise task completion?

...help users visualise task progress?

Key Takeaway

In research, prioritising user needs and understanding their perspectives in the design process is critical. By focusing on empathy and user needs, HCI practitioners can create products that better serve their intended users and address their diverse behavioural attitudes. In most cases, these attitudes are dictated by their environmental and cultural contexts.

Observing university students and the investigative journey towards discovery.

Challenges

• Time constraints limited concept testing.

• Difficulty in recruitment efforts for suitable candidates.

• Limited data due to small sample size.

Focus

• Understand factors attributed to poor focus and concentration.

• Help prepare students for their career paths.

• Address different distractions and management methods.

How-Might-We

...help users isolate from distractors?

...encourage users to schedule break intervals?

...incentivise task completion?

...help users visualise task progress?

Key Takeaway

In research, prioritising user needs and understanding their perspectives in the design process is critical. By focusing on empathy and user needs, HCI practitioners can create products that better serve their intended users and address their diverse behavioural attitudes. In most cases, these attitudes are dictated by their environmental and cultural contexts.

Observing university students and the investigative journey towards discovery.

Challenges

• Time constraints limited concept testing.

• Difficulty in recruitment efforts for suitable candidates.

• Limited data due to small sample size.

Focus

• Understand factors attributed to poor focus and concentration.

• Help prepare students for their career paths.

• Address different distractions and management methods.

How-Might-We

...help users isolate from distractors?

...encourage users to schedule break intervals?

...incentivise task completion?

...help users visualise task progress?

Key Takeaway

In research, prioritising user needs and understanding their perspectives in the design process is critical. By focusing on empathy and user needs, HCI practitioners can create products that better serve their intended users and address their diverse behavioural attitudes. In most cases, these attitudes are dictated by their environmental and cultural contexts.

Scroll

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Context

Context

Picture yourself as the head of a research initiative at a university, focused on improving the academic success of your students. You know that in today’s high-pressure educational environment, students face numerous distractions that affect their ability to concentrate and perform at their best. To get better insights on the topic, you bring in a team of graduate student researchers and designers to help with the initiative.

This project aims to explore some crucial factors and provide insights that can empower students to thrive not only in their studies but also in future careers where focus and productivity are paramount. The target audience for this research includes university students aged 18-30, many of whom struggle with maintaining focus in an environment filled with distractions, while others excel in focus management but can still benefit from further improvement.

As the project manager and lead researcher on this project, I worked with my team to identify the key drivers of focus and concentration—creating actionable strategies to support students. In the following case study, I will outline our research process, the challenges we encountered, and the evidence-based solutions we developed to help students optimise their concentration and excel in their academics.


This is a brief presentation of the case study and a complete version is available upon request.

Picture yourself as the head of a research initiative at a university, focused on improving the academic success of your students. You know that in today’s high-pressure educational environment, students face numerous distractions that affect their ability to concentrate and perform at their best. To get better insights on the topic, you bring in a team of graduate student researchers and designers to help with the initiative.

This project aims to explore some crucial factors and provide insights that can empower students to thrive not only in their studies but also in future careers where focus and productivity are paramount. The target audience for this research includes university students aged 18-30, many of whom struggle with maintaining focus in an environment filled with distractions, while others excel in focus management but can still benefit from further improvement.

As the project manager and lead researcher on this project, I worked with my team to identify the key drivers of focus and concentration—creating actionable strategies to support students. In the following case study, I will outline our research process, the challenges we encountered, and the evidence-based solutions we developed to help students optimise their concentration and excel in their academics.


This is a brief presentation of the case study and a complete version is available upon request.

Request Complete Case Study

//

Request Complete Case Study

//

64% of students expressed concern over maintaining focus and discipline, unsure if they would be able to motivate themselves. They commented, “my house is not the proper environment in which to do work” and that they “easily get distracted while on the computer.

64% of students expressed concern over maintaining focus and discipline, unsure if they would be able to motivate themselves. They commented, “my house is not the proper environment in which to do work” and that they “easily get distracted while on the computer.

64% of students expressed concern over maintaining focus and discipline, unsure if they would be able to motivate themselves. They commented, “my house is not the proper environment in which to do work” and that they “easily get distracted while on the computer.

Factors affecting student success

Many students have expressed their struggles with procrastination, lack of motivation, and low comprehension. We explored diet, mental health, sleep, screen time, and exercise as potential influences on focus. Following our literature reviews, we noticed that all five topics had a connection to focus and concentration among university students.

Learnings from our secondary research

Juggling academic pressures with responsibilities can be overwhelming for university students, leading to stress and anxieties they often feel reluctant to address. This silence around mental well-being can negatively impact academic performance. Studies show some significant trends such as: rising anxiety, insufficient sleep, poor diet, and excessive smartphone use being prevalent among students.These lifestyle habits have a direct impact on focus and performance.


Irregular sleep patterns are linked to decreased motivation and concentration, while higher aerobic capacity and adherence to balanced diets are associated with improved cognitive function. Additionally, the constant allure of smartphones disrupts attention and hinders self-regulated learning, ultimately hindering the ability to achieve academic flow. Addressing these challenges and promoting healthy habits are crucial for supporting student well-being and academic success.

Why we’re exploring this behaviour

Understanding the various factors that affect university students’ focus and concentration is crucial for the following reasons:


  1. Higher education can be a high stress endeavour where limited focus can leave students struggling to be mentally present and in turn contributing to mental and emotional fatigue.

  2. It is a huge determinant of a student’s future and their career path. In order to excel in their journey, they need to develop their mental faculties and be trained in performing specific tasks for a long duration of time.

  3. Despite having a detrimental effect on attention span, technology has become ubiquitous with students’ personal and academic lives. Learning to manage its use is crucial to sustaining mental well-being.

  4. Managing increasing distractions in the workplace and being able to switch back and forth between social engagement and productive tasks is a skill modern day students can greatly benefit from.

Hypotheses

Hypotheses

After conducting literature reviews from peer-reviewed sources, we structured a few assumptions to guide the research. These hypotheses covered the 4 key areas we had planned to explore namely; sleep, technology use, well-being and diet. After identifying the emerging themes from our research, we narrowed the scope of the project to look into sleep, well-being and technology use.
After conducting literature reviews from peer-reviewed sources, we structured a few assumptions to guide the research. These hypotheses covered the 4 key areas we had planned to explore namely; sleep, technology use, well-being and diet. After identifying the emerging themes from our research, we narrowed the scope of the project to look into sleep, well-being and technology use.

Sleep

Sleep

Sleeping habits positively contribute to the quality of focus and concentration in students and their academic performance.

Sleeping habits positively contribute to the quality of focus and concentration in students and their academic performance.

Technology

Technology

Screen time usage negatively affects a student’s ability to maintain focus.

Screen time usage negatively affects a student’s ability to maintain focus.

Well-being

Well-being

Mental health support services provided by the universities positively affect a student’s focus.

Mental health support services provided by the universities positively affect a student’s focus.

Research

Research

Next step was drafting some research questions that would guide the interviews. We then created some research tools for participants to complete as a way to collect additional data and insight. Our target audience was represented by part time and full time college students as participants.
Next step was drafting some research questions that would guide the interviews. We then created some research tools for participants to complete as a way to collect additional data and insight. Our target audience was represented by part time and full time college students as participants.

Research Questions

Do sleeping habits positively contribute to the quality of focus and concentration in students and their academic performance?

Do sleeping habits positively contribute to the quality of focus and concentration in students and their academic performance?

Do sleeping habits positively contribute to the quality of focus and concentration in students and their academic performance?

How does screen time usage negatively affect a student’s ability to maintain focus?

How does screen time usage negatively affect a student’s ability to maintain focus?

How does screen time usage negatively affect a student’s ability to maintain focus?

Can students be influenced to adopt longer (up to 30 mins) class times with classroom movement breaks (CMB) to focus better?

Can students be influenced to adopt longer (up to 30 mins) class times with classroom movement breaks (CMB) to focus better?

Can students be influenced to adopt longer (up to 30 mins) class times with classroom movement breaks (CMB) to focus better?

Do mental health support services provided by the universities have a positive effect on the student’s focus?

Do mental health support services provided by the universities have a positive effect on the student’s focus?

Do mental health support services provided by the universities have a positive effect on the student’s focus?

Are higher levels of focus and concentration learnt and not associated with genetics?

Are higher levels of focus and concentration learnt and not associated with genetics?

Are higher levels of focus and concentration learnt and not associated with genetics?

Can a well-balanced diet with the consumption of fruits and vegetables contribute to a positive effect on students’ attention and academic performance?

Can a well-balanced diet with the consumption of fruits and vegetables contribute to a positive effect on students’ attention and academic performance?

Can a well-balanced diet with the consumption of fruits and vegetables contribute to a positive effect on students’ attention and academic performance?

Research Methods

Interviews

10 participants passed the screening phase and we promptly scheduled them for interviews.

Methods

Virtual structured interviews

  • Virtual screen recording with desktop devices i.e. laptop

  • Utilising online video conferencing tools such as Zoom and Microsoft Teams.

  • 45 - 60 minutes interviews.


10 participants (2 per group member)

  • Snowballing sampling from friends and family.

  • University participant tool.

Research Tools

We created two tools to be used as part of the research. We also included a description of how each tool works and its purpose.

Tools

Generic Timeline Journal (Daily Habits)

  • A general record of the participant’s daily habits in a 12 hour span with emphasis on hours where they experience flow state (intense focus).


Diary Study

  • A specific record of the participant’s daily routine split into morning, midday and night, with emphasis on activities performed, screen time usage, emotions, meals consumed, and level of perceived focus.

Affinity Mapping

After interview coding, we grouped our findings to create themes in an affinity map.

Process

Placed all the codes and phrases from the inductive/deductive coding on figjam and began looking for similarities. Codes and phrases that had similar patterns were grouped together and ranked what category had the most pattern occurrence. These were then classified as the emerging themes for our research.

Research Considerations

Avoiding confirmation of hypotheses:

We were considerate in not showing bias to the participants’ responses despite our preconceived opinions.

Respect of privacy:

We tried not to probe too much when it came to personal information. If a participant mentioned their lack of focus is due to personal reasons, we didn’t pry.

Capturing stories:

We will keep it conversational, interactive and comfortable by letting them share their personal stories and experiences. 

Being non-judgemental:

We will not judge their responses, habits, or other information they share.

Ensuring anonymity:

We will make sure their identity and what they have shared remain anonymous.

Keeping personal opinions away:

We will try to ensure that we don’t share our opinions when they’re trying to share their experiences, habits or personal situations.

Providing informed consent forms:

These forms were to let the participants know that we prioritised their safety. They were able to sign off on whether they want to be recorded and be informed about not having to answer uncomfortable questions.

Frameworks

Frameworks

To get started on creating this framework for understanding to share with our stakeholders, we first identified the emerging themes from our research through appraisals, coding and affinity mapping. We then created our behavioural archetype to inform the journey map as our framework of choice in understanding the problem area and context.

Emerging Themes

We created affinity maps from quotes and categories found in our appraisals and inductive/deductive coding to discover the prevalent themes in from our interviews.

Sleeping Habits

Some participants noticed that staying up late tends to affect their productivity the next day. They also mentioned that having a good sleep schedule, waking up early, and following a consistent routine helps them stay focused.

“For someone like me, to be more productive during the day, I need to have a good sleeping schedule.”

“For someone like me, to be more productive during the day, I need to have a good sleeping schedule.”

“For someone like me, to be more productive during the day, I need to have a good sleeping schedule.”

Mental Wellbeing

Participants mentioned that anxiety and unresolved issues can contribute to a lack of focus and productivity. Other factors such as pressure and time constraints play a significant role in maintaining focus.

“So initially I really have a tough time focusing, because I already have a lot of anxiety and thoughts running through my mind.”

“So initially I really have a tough time focusing, because I already have a lot of anxiety and thoughts running through my mind.”

“So initially I really have a tough time focusing, because I already have a lot of anxiety and thoughts running through my mind.”

External Distractions

Phone notifications, web browsing, and ambient sounds contributed to a loss of focus in some participants. Social media is noted to be particularly distracting, especially the curiosity sparked from notifications.

“And I'd say the most distracting is just hearing the notification, because it just builds up your curiosity, what can that be? Or who is that or, you know, something, something around that?”

“And I'd say the most distracting is just hearing the notification, because it just builds up your curiosity, what can that be? Or who is that or, you know, something, something around that?”

“And I'd say the most distracting is just hearing the notification, because it just builds up your curiosity, what can that be? Or who is that or, you know, something, something around that?”

Design Concept

Design Concept

In this stage, we decided to prioritise the “Consistency” stage as it pertains to maintaining the habit. We looked at several solutions such as productivity apps and gamified priority cards. Still, we settled on an analog solution for we believe it to be the most helpful to the user. Ensuring users spend less time with technology is a viable solution to our problem and it’s feasible enough for the user to adapt. However, desirability may not happen immediately as the user will be switching from digital platforms to an analog system. In the consistency stage, the opportunity area our concept focuses on is “How might we help users schedule work sessions with intervals”. We recognise the area as contributing to maintaining the newly established positive habits. We also included incentives in the design concept to facilitate task completion—helping our target audience (end-users) view their progress.

Prototype

With this design concept, we aim to test the possibility for users to maintain a new habit through an analog based system. Our objective is to help users be able to schedule regular work sessions, while paying attention to their break intervals. Some design interventions and channels from our discussions are also included, namely:

  • Task management and prioritisation

  • Time management

  • Progress trackers

  • Periodical self assessment

  • Regular breaks and check-ins

  • Regular mindfulness and meditation schedule


To further make this concept successful, we leveraged the decision levers that seek to:

  • Help them in building a consistent routine

  • Use goals to incentivise them in finishing their tasks

  • Help them minimise external distractions from technology


We believe proper use of this system will be a positive contribution towards good habits we want to instil in the user. The desired habits we want to inspire from this system are consistency, accountability and mindfulness.

Use Case

1. The What + Why

Start by acknowledging why you want to improve your focus and what goal you are trying to accomplish. 

2. Ideal Progress

Plan your week’s school responsibilities and set a target time for each task. Note down your reward for completing all tasks on or before the target time.

3. Actual Progress

After working on the task, assess the progress made. Record the actual progress made towards completing the task. Use the sheet to log the number of hours the task took. Compare this time to the target time set beforehand.

4. Time

Fill in the hourly time boxes at the end of each day for reference. This information will be helpful during introspection at the end of each week.

5. Distraction Log

Throughout the day, note any distractions that divert your attention from the task. Record these distractions in a log to identify patterns and work towards improving focus.

6. Feeling (Task Completion)

Reflect on how you feel after completing the task. Write down your emotions or satisfaction level related to finishing the task.

7. Feeling (Distraction)

Reflect on how you feel after getting distracted. Then compare the time distractions take to allocated tasks that could have been completed in the same period. Reflect on how that makes you feel.

8. Learning

Plan the next week’s tasks based on what you learned from the previous week.

9. Consistency

Apply what you learned to accomplish the next week’s tasks on/before the target time, and reward yourself!

Takeaways

Takeaways

Lessons Learnt

Lessons Learnt

User-Centred Design: The project emphasised understanding users and avoiding manipulative design practices. This reinforces the importance of user-centred design principles.

User-Centred Design: The project emphasised understanding users and avoiding manipulative design practices. This reinforces the importance of user-centred design principles.

Learning a New Discipline: Despite the initial difficulties in understanding behavioural science within the context of HCI, it proved to be a valuable learning experience.

Learning a New Discipline: Despite the initial difficulties in understanding behavioural science within the context of HCI, it proved to be a valuable learning experience.

Empathy and User Needs: The project instilled a new approach to design, emphasising the benefits of understanding the user's environment (cultural, physical, mental, and social). This knowledge is vital for creating products that meet user needs.

Empathy and User Needs: The project instilled a new approach to design, emphasising the benefits of understanding the user's environment (cultural, physical, mental, and social). This knowledge is vital for creating products that meet user needs.

Considered Changes

Considered Changes

Prioritise User Interviews: The project underscored the importance of user interviews. In the future, allocate more time in user research to develop intuition for tagging decision markers.

Prioritise User Interviews: The project underscored the importance of user interviews. In the future, allocate more time in user research to develop intuition for tagging decision markers.

Incorporate Co-design: Including participants in a co-design model for further concept development will be a valuable approach in future projects.

Incorporate Co-design: Including participants in a co-design model for further concept development will be a valuable approach in future projects.